Norm Li And Carttera Collaborate To Create Innovative Proptech
Toronto – May 11, 2022: Norm Li and Carttera unveiled a new digital-centric 3D interactive tool offering an elevated experience for prospective commercial tenants at Carttera’s Portland Commons development. Portland Commons is a 15-storey, 560,000 sf high performance office development in Toronto’s trendy King West neighbourhood with leasing lead by JLL Canada.
“Bringing Portland Commons to life on a 3D platform was a concept we felt only the team at Norm Li could envision, execute and ensure the end-result captured our vision,” said Heidi Tibben, Partner, Asset Management at Carttera. “The Portland Commons’ interactive 3D model is an instrumental tool in communicating the many unique design features of this high performance office development to prospective tenants.”
In the depth of the pandemic, Carttera embarked on the construction of Portland Commons, an industry-leasing office development focused on employee wellness, technology and sustainability. Promotion and marketing during these challenging times called for innovation and creativity. Building on Norm Li’s Interactive Explorer Technology, they created a custom online interactive platform that features:
- An interactive platform allowing prospective tenants to interface with a 3D model
- Highlights Portland Commons’ best-in-class health and wellness features (i.e. flexible floorplates, various outdoor spaces, operable windows, sustainability features, etc.)
- Allows future tenants to discover/download floorplans
- Allows leasing team to create bespoke versions of the site via a custom CMS system (show/hide floorplans, edit text, upload custom logo to building, etc.)
“We really appreciate Carttera and JLL. They are forward thinking collaborators who enabled our team to deliver an industry-leading platform,” said Norm Li, Principal at Norm Li. “ In today’s real estate landscape, digital discovery tools are more important than ever. Portland Commons sets a new standard for pre leasing efforts and reinforces Carttera and JLL’s position as industry leaders.”
As the pandemic becomes a distant memory, virtual selling had and will continue to become an integral part of all real estate leasing strategies. With the collaboration of Norm Li and Carttera, this interactive tool leads innovation in the office leasing space now and in the future.
“We’re now able to deliver a customized virtual experience to prospective tenants, and to showcase the project in a variety of ways which wouldn’t have been possible without the tool and the amazing work of the Norm Li team.” Oliver Alves, Executive Vice President, JLL Canada
For more information on Portland Commons visit www.portlandcommons.com or contact our JLL team:
Oliver Alves, Executive Vice President, oliver.alves@am.jll.com, 416 238 5970
Jon Pezim, Executive Vice President, jon.pezim@am.jll.com, 416 304 6032
About CARTTERA
Carttera is a Canadian real estate investment fund manager and developer. The firm invests its capital in innovative urban intensification development projects and is a leader in environmental sustainability in the Canadian development industry. Carttera has developed projects exceeding $5.9 billion in total value since its inception in 2005, with primary holdings concentrated in the GTA and Montreal. The firm’s projects include a wide range of product types including office, mixed-use, industrial, condominiums and rental apartments. www.carttera.com
About NORM LI
Based in Toronto Canada, Norm Li is the leading provider of visual content for the Real Estate Development, Architecture and Design industry. Solutions include renderings, interactive, animation, photography and video. www.normli.ca
About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $19.4 billion, operations in over 80 countries and a global workforce of more than 98,000 as of December 31, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.
Communication Contacts:
Dee Dee Misener, Managing Director, deedee@tatemarlow.com, 416.358.6222
Kim Valmeo, Managing Director, kim@normli.ca, 416.525.1097 x310
